6 Legit Ways to Get Paid to Advertise on Your Car in 2024
In today’s economy, folks are in search of innovative ways to supplement their income without investing a ton of hours. We get it — time is short and bills are never-ending.
Advertising on your car offers a unique opportunity to earn passive income simply for driving around like you normally do. While there are a few requirements to get started, you could earn upwards of $1,500 per advertising campaign. Not bad for some side cash, huh?
We found six legitimate companies that pay you to advertise on your car:
- Nickelytics
- Wrapify
- Carvertise
- Firefly
- ALFI
- Lyft Halo and Tablet
| Company | Car Requirements | Mileage Requirements | Expected Earnings | Reviews |
|---|---|---|---|---|
| Nickelytics | Cannot be more than 10 years old | 30 miles/day | $175 to $250 per campaign | 3.4 on the Apple App Store |
| Wrapify | 2010 or newer with no major body damage | None | Up to $452 per month | 3.9 on the Apple App Store |
| Carvertise | 2008 or newer with factory paint job | 30 miles/day | $450 to $1,500 per campaign; roughly $100 to $500 per month | 2.2 on the Apple App Store |
| Firefly | Does not specify | 40 hours of drive time per week | $300 per month | 4.3 on the Apple App Store |
| ALFI | Must be a registered rideshare driver. | Unclear | Up to $350 per month | While there aren't clear reviews on ALFI, it seems to get mixed feedback from drivers. |
| Lyft Halo and Tablet | Must be a registered Lyft driver for the Tablet program; can be any rideshare driver for the Halo program. | It’s unclear what the mileage requirements are, although Lyft does ask this during the sign-up process. | $25+ per month | While there aren't clear reviews on these programs, some users have reported that the earnings aren’t particularly worth it. |
1. Nickelytics: $175 to $250 per campaign
Nickelytics is one of the most highly-rated car advertising companies, with incredibly positive client and driver reviews. With features in Nasdaq and Forbes, the company receives a plethora of press — a sign of its legitimacy and growth potential.
To get started with Nickelytics, simply download the app via the Apple App Store or Google Play Store. Both apps are completely free to download and sign up with.
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For your application to be accepted, you’ll need to meet a few requirements:
- Be age 18 or older
- Have a clean driving record
- Vehicles cannot be more than 10 years old
- Drive a minimum of 30 miles per day, 150 miles per week, and 450 miles per month
The amount you’ll earn depends on the length of the campaign you sign up for. That said, Nickelytics estimates that drivers earn between $175 and $250 per campaign, although some reach as high as $500.
2. Wrapify: Up to $452 per month
Wrapify takes a slightly different approach than Nickelytics by not enforcing a mileage minimum.
Rather than awarding a specific amount per campaign, Wrapify offers compensation based on the miles driven with the app running, within the campaign zone, up to a daily cap of 25 to 35 per day.
Your compensation also depends on the wrap coverage level you select. You can explore these estimates further with Wrapify’s How Much Can I Make tool.
- Full Coverage: $264 to $452 per month
- Partial Coverage: $196 to $280 per month
- Lite Coverage: $196 to $280 per month
3. Carvertise: $450 to $1,500 per campaign
With over a half a million drivers in its network and features in prominent news outlets like Business Insider and CBS, Carvertise is another major player to consider signing up with. They’ve worked with clients like 7-Eleven, Lyft, Netflix, and Buffalo Wild Wings — a sign that massive companies trust their services, and something for you to consider before affixing an ad to your beloved car.
While their website shares that campaigns start with a base of $100 per month and range up to $500 per month, the platform offers bonuses that increase the payout. Users have reported no issues with receiving their payout either. Earnings are sent via direct deposit.
To get started, submit an application via their website or download the Carvertise app via the Apple App Store or Google Play Store. Your car will need to be a 2008 model or newer, with a factory paint job, and driven at least 30 miles per day.
4. Firefly: $300 per month
Unlike other platforms, Firefly doesn’t require you to wrap any portion of your car. While you’ll have the option to, you can opt for a slightly less flashy option — an advertising display on top of your car.
At the time of writing, Firefly hasn’t published average earnings, but we found that most drivers reported earnings of $300 per month, paid out in biweekly payments of $150. While this is decent side cash, it isn’t as impressive as some other platforms given that Firefly enforces a 40 hour per week driving minimum. So while the platform isn’t exclusively for rideshare drivers, you likely won’t qualify if you aren’t one.
5. ALFI: Up to $350 per month
Specifically designed for rideshare drivers to supercharge their earnings, ALFI offers a way for Lyft, Uber, and taxi drivers to earn an additional $350 per month. Like Firefly, ALFI offers less invasive advertising options than a traditional car wrap.
If eligible, you’ll receive a free tablet to attach to the headrest in your vehicle. The tablet will display advertisements for riders to enjoy, and in exchange for the exposure, ALFI shares a portion of its revenue with drivers.
Albeit outdated, their website says drivers make up to $350 per month in passive income via their ALFI tablet. To be eligible, you’ll need to:
- Drive for a rideshare service
- Have a valid driver's license
- Have proof of insurance and vehicle registration
- Have an acceptable driver rating and driving history
6. Lyft Halo and Tablet: $25+ per month
If you’re already a Lyft driver, opt into the Lyft In-Car Tablet Program. Similar to ALFI, this allows you to place a small tablet on the back of your headrest that shows riders advertisements you can earn revenue from. According to Lyft, drivers who gave 60 rides with ads per week earned an extra $25 per month from tablet advertising.
If you drive for Lyft, InstaCart, Uber and/or Uber Eats, DoorDash, or GrubHub, complete an application to the Lyft Halo Rooftop Program. If accepted, you’ll receive a rooftop advertisement board that allows you to earn ad revenue while completing your normal routes.
Benefits and Drawbacks of Advertising on Your Car
There are several benefits and drawbacks to advertising on your car. We’ve summarized them below.
Apps to Avoid
There are a few vehicle advertising platforms you’ll want to avoid.
Stickr
While similar blogs recommend Stickr, we can’t do so in good faith. Throughout our research, we found numerous reviews reporting scam-like behavior and an inability to receive earned pay. They also charge a monthly fee, which simply isn’t worth it when several competitors offer free programs.
StickerRide
StickerRide is another platform that receives recommendations from similar blogs, but why? The app isn’t available on the Apple App Store in the United States, and reviews are atrocious on the Google Play Store. Skip it, and opt for one of the apps listed above.
Free Car Media
Free Car Media is another often-recommended player in the car advertising game. Yet, we can’t recommend them in good faith. With an unprofessional website and no reviews on TrustPilot or Google, we think it’s better to put your effort toward other platforms before trying Free Car Media.
Frequently Asked Questions:
How do I get started with car advertising?
To get started, you typically need to download the app of the advertising platform you're interested in (such as Nickelytics, Wrapify, Carvertise, etc.). After downloading, follow the sign-up process, which often includes providing information about your vehicle, driving habits, and meeting specific eligibility criteria.
What are the eligibility requirements for car advertising programs?
Eligibility criteria may vary, but common requirements include being 18 or older, having a clean driving record, owning a vehicle that meets certain age and condition criteria, and meeting minimum mileage requirements. Some platforms may have additional criteria, so it's important to check the specific requirements of the chosen platform.
How much can I earn from car advertising?
Earnings depend on various factors, including the platform, the length of the advertising campaign, and your driving habits. Different platforms offer different compensation structures, ranging from a fixed amount per campaign to earnings based on miles driven. It's advisable to check the potential earnings and compensation details on the platform you choose.
Do I need to be a rideshare driver to participate in car advertising?
No, not all car advertising platforms require you to be a rideshare driver. While some are designed specifically for rideshare drivers, others are open to anyone who meets the eligibility criteria, regardless of whether they participate in rideshare services.
Are there any downsides or risks to participating in car advertising?
Yes, there can be drawbacks, such as potential issues with app functionality, inaccurate mileage tracking, or limited earning potential if you're not driving within specific campaign zones. Additionally, some platforms may have age or condition requirements for your vehicle. It's important to carefully read reviews, terms of service, and consider any potential downsides before participating.