Numbers! Tracking the Rockstar Finance Directory

Published June 19, 2017   Posted in Having some fun

Hey all you number lovers out there! This post is for you. Today, I’m taking a look at the Rockstar Finance Directory that J$ and I built by running some numbers. We’re pullin’ out some intel.

Of course, all of these numbers depend on the blogger giving us the straight scoop. We have no reason not to believe you fine people. Also, if you have a personal finance blog that isn’t being tracked over on the Directory, do yourself (and us) a favor and add that sucker!

In case you don’t know, the Rockstar Finance Directory is a growing directory of personal finance and money blogs all in one unified tracking system. We’re keepin’ your net worth (if you give it to us). We track your RSS feed. You even have your own profile page (like this). We’re building some cool community-building tools into the system over the next couple of months, too. Stay tuned.

Okay, enough with the chatter. Let’s see some numbers. If you have an idea for other types of graphs using the Directory as the numbers source, comment below and let me know!

The Top 5 Countries

This chart plots the number of bloggers that we’re tracking by the top 5 countries. No surprise that the United States remains way out in first place, with Canada second. Glad to see Austria and Netherlands in the mix!

Raw Data:

Country Bloggers
United States 838
Canada 91
United Kingdom 67
Austria 41
Netherlands 8

Average net worth by age

I averaged out the net worths of bloggers by age range. The older you are, the greater your average net worth – no surprise there. The relatively small difference between bloggers in their 50s and 60s is interesting, though.

Raw Data:

Age Average Net Worth
60+ $1,250,000
50s $1,240,407
40s $891,234
30s $482,623
20s $142,782
Teens $3,000

Most common day of the week to post

According to our RSS archives that we keep for every blog we track (currently over 30,000 posts), these are the most common days of the week to publish a new blog post. Looks like if you want the least amount of “competition” for a new post, consider posting on Saturday!

Raw Data:

Posts Day of the week
6385 Monday
5271 Wednesday
4816 Tuesday
4635 Friday
4539 Thursday
2823 Sunday
2434 Saturday

Number of bloggers in debt by blog category

General Finance seems to be the category with the most number of bloggers in debt. Then again, it’s also the most popular category for blogs. Relatively small numbers, though (among those who report their net worth to us).

Raw Data:

Category Number in Debt
Debt 4
Early Retirement 3
Frugality 1
General Finance 6
Investing 1
Millennial 3

Number of blogs that are less than two years old by category

This is one of the more interesting graphsΒ because it makes it easy to visualize the kinds of money blogs that bloggers are spinning up. No surprise on General Finance, but love that Early Retirement comes in second.

Raw Data:

Category Number started
Budgeting 12
Debt 23
Early Retirement 125
Family 13
Frugality 23
General Finance 241
Investing 50
Lifestyle 26
Making Money 24
Military 4
Millennial 43
Minimalism 6
Real Estate 12
Traditional Retirement 3

Top five net worths by profession

Surprise, surprise! Those in the information technology industry report the highest net worth. I am surprised, though, that Physician came in fourth. I would have assumed a 2nd place finish!

Raw Data:

Profession Net worth
IT / Data Architect $4,156,344
Financial Coach $2,900,000
Real Estate $2,041,045
Physician $2,002,305
Meteorologist $2,000,000

Top 4 average posts per week

These blogs are posting a ton of stuff every week. The Penny Hoarder, of course, leads the pack.

Weekly Average Blog
49 The Penny Hoarder (Link)
45 Penny Pinchin’ Mom (Link)
24 Argentarium (Link)
22 Blog (Link)

A few other interesting stats and metrics by Gender

Metric Male Female
Percentage of bloggers by gender 55% (630 total males) 33% (374 total females)
Average net worth $540,956 $278,886
Most popular blog category (other than General Finance) Early Retirement Frugality
Most common profession Engineer Writer
Average blog age 5.7 7.9

Did you know: The Rockstar Directory also tracks the RSS feed for many of the blogs in the system and displays them on the Feeds page. We also archive RSS posts and will introduce the ability to search these feeds in the future. So far, we have over 30,000 posts indexed!

Data becomes information. Information becomes intelligence. πŸ™‚

Ideas for other gems to track? Lemme know!

We track our net worth using Personal Capital


58 responses to “Numbers! Tracking the Rockstar Finance Directory”

  1. Wow I had no idea that being a financial coach was lucrative or maybe it’s people’s FIRE job now that they’re retired. Either way I would love to get into the financial coaching field but wonder at times how people do it without licenses and various certificates.

    • Steve says:

      I hear ya on that one. And I’m sure it’s one of those jobs where you gotta pour your heart and sole into it. Kinda like blogging…the money doesn’t just come.

  2. AdventureRich says:

    Ooooh, graphs and data! Thank you for taking the time to put this together, it is really interesting and inspiring to see the Net Worth trajectory of the PF bloggers out there!

    ~Mrs. Adventure Rich

  3. brian503 says:

    Thanks for crunching the numbers Steve. I’m glad I work in I.T. πŸ™‚ How about average age of the blogs in the directory, or % of blogs that are active vs. inactive.

    • Steve says:

      Thanks Brian – Yeah, numbers that show how active PF blogs tend to be might be a good angle for my next numbers article. Good call!

  4. Thanks for pulling this together. The one additional metric I’d be curious about is posting frequency distribution. How common is x posts a week or month.

    • Steve says:

      Totally, FTF. I tried to touch on that a little bit, but yeah, didn’t go into much detail. But I agree, those would be interesting numbers. πŸ™‚

  5. Matt @ Optimize Your Life says:

    Really interesting that women are a smaller percentage of bloggers, but seem to be better at sticking with it, given the average blog ages. Thanks for sharing the numbers with us!

  6. That is some awesome data, Steve! Love what you guys have been developing at the Directory. It is a shame there aren’t more bankers that are bloggers…they have amazing insight πŸ˜‰

  7. Great info Steve! What is the blog age in? months, years, days πŸ™‚

    Perhaps net worth should be broken down between singles and couples?

    Thanks to all of you for the continued great stuff coming out of Rockstar!

    • Steve says:

      Thanks Amy! Oh yeah, didn’t make the blog age part clear. My bad! Those numbers are in years. And yes, singles vs. couples. Interesting angle. πŸ™‚

  8. Miss Mazuma says:

    Meteorologist, huh? Not bad!

    Thanks for putting this together, Steve! I am now going to have to push harder to meet the medium net worth for my age. Twice as hard it appears!! It’s always nice to have something to strive for. πŸ˜‰

  9. Money Sloths says:

    Whoa – that average net worth disparity between Male and Female is crazy. Male bloggers almost have 2x the net worth as Female bloggers. I wonder what causes this.

    • Steve says:

      I wondered the same thing, actually. Maybe men tend to hold more IT-related positions that pay more?

    • Fascinated by the disparity between male and female net wealth too. Wonder if the “most popular blog category” data sheds some light on this – more men writing about early retirement ie stashing away money vs women writing on frugality ie spending less. Studies do tend to show that women are less likely to invest, which is going to make a massive difference to potential assets.

  10. apathyends says:

    Thanks for putting this together, really love the directory and fees. The Net Worth data is really interesting, wonder what happens when you slap it over the “average” stats of the US and other countries

  11. Kate says:

    I would also like to see single vs. married. I wonder if this is causing the variance in net worth between genders — perhaps more male bloggers are married, where female bloggers might skew single (dual income vs. single income)?

  12. I agree with Amy and Kate, it would be nice to see single vs. coupled up broken out separately. I’d say that is probably a contributing factor to the male/female net worth disparity. How many of the couples blogs are listed as male, for example?

    These stats are so interesting, thanks for putting this together, Steve!

  13. DadsDollarsDebts says:

    I do love me some numbers. Glad to see I switched to the least popular day to post…so come over to my site and read some Saturday posts!

    Also, I am not shocked about the doctors being low on the net worth list. High debt + late start to high income + keeping up with the Joneses = bad net worth….thanks for putting this together.

    • Mr. Tako says:

      Interestingly enough, I’ve been posting on Saturday for almost two years now. It’s still the slowest day of the week. The Monday reads of my post are usually double what I see on Saturdays.

      I guess there’s a reason why people don’t post on the weekends much.

      • Steve says:

        Yeah, I think you’re right. Not many posts over the weekends, but that’s because they don’t get read as much…which contributes to fewer posts on Saturday and Sunday. It’s a circle! πŸ™‚

    • Mr. Tako says:

      Wow, that’s lots of interesting data! I would have figured doctors would be #1 in net worth, not some engineers with “lower than doctor” salaries.

    • Steve says:

      “Also, I am not shocked about the doctors being low on the net worth list. High debt + late start to high income + keeping up with the Joneses = bad net worth” – Ahhhh…

      Yes, good call. That does make sense. They earn a great deal of money, but they are relatively late starters and have student loans to pay back. Of course!

      Thanks for the incite.

  14. This is so neat! And meteorologists? Really?? There are enough of them on Rockstar to rank in the top five? Huh. You learn something new every day. πŸ™‚

    • Steve says:

      I think there’s only a single meteorologist, actually. I thought about restricting the number to a minimum of 5 people or so, but figured it was interesting enough to include as-is. πŸ™‚

  15. Caren says:

    These numbers are fascinating! Thanks for posting them. I think the net worth trajectory is particularly interesting. There seems to be little difference between folks in their 50’s and 60’s. I assume that’s because this group is inclined towards early retirement, so that nest egg stops growing around age 50? Also interesting is that male bloggers are focused on early retirement where female bloggers are focused on frugality. I’d love to see theses interests change over time.

    • Steve says:

      Thanks Caren. I think you’re probably right regarding net worth and folks in the 50s and 60s. Both groups of people have worked a great number of years and, perhaps, those net worths slowly begin to normalize over time, especially as people get closer and closer to retirement.

  16. Divnomics says:

    Really interesting! And a fifth place for the Dutchies, not too bad. Glad we filled up a spot here.
    It’s also more clear now why so many bloggers want to be a financial coach…. πŸ˜‰

  17. Nicole says:

    Wow! Great information! Thanks for putting this together.

  18. Martin says:

    Hi there,
    I just wanted to let you know, that you confused Australia with Austria.

  19. The disparity between the genders are amazing and I had no idea a coach made that much – or more like a money coach should know exactly what they are doing with their money! Crazy interesting stuff. I laughed a bit when the net worth score dropped to nothing with teens. Darn teenagers!

    • Steve says:

      Lol – yup, darn teenagers! Honestly, $3,000 as a teenager is kinda impressive! Though, I would wager that most of them don’t yet have money blogs. πŸ™‚

  20. Gringo says:

    Again, where are the non-english speaking regions such as asia and south america? Why we are always left out?

  21. Hmm, I’ve noticed that Mondays I get bombarded with the most new posts in my inbox. Ones I’ve subscribed to. I guess there’s a lot of people who have a ton of posts saved up, or if a great enough percentage of bloggers are doing this for a living (i.e. writer) or are already FIRE’ed. So Monday may feel, for them, like a start of a “work week” so there’s more of a desire to put a post up on Monday. That, and or, a mix of wanting to cater to probably the majority of their readers who are experiencing the monday blues since that’s probably when people are day-dreaming most about retirement and wanting to quit their job. Thanks for compiling this data!

    • Steve says:

      Thanks for giving it a read, Tim! Yeah, I think reader engagement is just much higher on Mondays. I suppose people just robotically commute to work but don’t really want to be there, so they start reading the blogs that they enjoy. πŸ™‚

  22. Dreamer In Chief says:

    Great stuff! It’s always fascinating to look at analytics and search for patterns and outliers. Any chance you would be willing to share information about the traffic from the directory/feeds? Like how many links does the median visitor follow? Do people tend to visit more in the morning/afternoon/evening (obviously time zones make this difficult, but maybe you can take a SWAG)? What is the total amount of traffic Rockstar has pushed to all the bloggers in the directory?

    • Steve says:

      Those would be interesting numbers, actually. We just started tracking the number of clicks for each RSS blog post, but we aren’t yet tracking clicks from the main page where you can filter the blogs. So far, the /feeds page sends anywhere from 150 or so for the more popular articles to between 15 or 20 for the less popular ones – every day.

  23. luth34 says:

    As a analyst in my day job, this post is amazing! Thank you for putting this together and I can’t wait to see how it grows. Definitely useful insights.

    I certainly hope there are some more women/couple blogs out there. For whatever reason, I find myself stopping by them more often. I enjoy the different perspective and point of view on a variety of finance topics.

    Love all of the previous suggestions when it comes to different stats. If you need any help with anything please reach out!

    • Steve says:

      Thanks Luth! Yeah, I didn’t really do much with the couples numbers this time around, but that is definitely on the to-do list for next time.

  24. Very interesting. As far as sharing net worth, I am hesitant, because I don’t make mine public, but if the data is anonymised before publication, then I would be prepared to disclose it….

    • Steve says:

      Erith – the net worth numbers are tied to your blog, so it’ll only be as anonymised as your blog is (some people blog under a different name).

  25. Tawcan says:

    Some very interesting stats. That’s crazy publishing 4 posts per week, I can’t imagine doing that. πŸ™‚

    • Steve says:

      Ha! Yup…when you have a team of writers, I suppose you can churn out more content. But yeah, I’m finding even three posts tough to do, and have fallen back for the most part to just two. πŸ™‚

  26. A-ha! So I fit the profile, women really are more frugal! hahah!

    Interesting stats. I was just as surprised as Mrs. Picky Pincher to see a meteorologist make the cut in the top 5 best paying careers πŸ˜€ I’m also surprised to see such a big gap between people working in IT and doctors. I wouldn’t have guessed there would be such a difference between these 2 professions.

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