Numbers! Tracking the Rockstar Finance Directory

59 thoughts on “Numbers! Tracking the Rockstar Finance Directory”

  1. Wow I had no idea that being a financial coach was lucrative or maybe it’s people’s FIRE job now that they’re retired. Either way I would love to get into the financial coaching field but wonder at times how people do it without licenses and various certificates.

    1. I hear ya on that one. And I’m sure it’s one of those jobs where you gotta pour your heart and sole into it. Kinda like blogging…the money doesn’t just come.

  2. Ooooh, graphs and data! Thank you for taking the time to put this together, it is really interesting and inspiring to see the Net Worth trajectory of the PF bloggers out there!

    ~Mrs. Adventure Rich

  3. Thanks for crunching the numbers Steve. I’m glad I work in I.T. πŸ™‚ How about average age of the blogs in the directory, or % of blogs that are active vs. inactive.

    1. Totally, FTF. I tried to touch on that a little bit, but yeah, didn’t go into much detail. But I agree, those would be interesting numbers. πŸ™‚

  4. Really interesting that women are a smaller percentage of bloggers, but seem to be better at sticking with it, given the average blog ages. Thanks for sharing the numbers with us!

  5. That is some awesome data, Steve! Love what you guys have been developing at the Directory. It is a shame there aren’t more bankers that are bloggers…they have amazing insight πŸ˜‰

  6. Great info Steve! What is the blog age in? months, years, days πŸ™‚

    Perhaps net worth should be broken down between singles and couples?

    Thanks to all of you for the continued great stuff coming out of Rockstar!

    1. Thanks Amy! Oh yeah, didn’t make the blog age part clear. My bad! Those numbers are in years. And yes, singles vs. couples. Interesting angle. πŸ™‚

  7. Meteorologist, huh? Not bad!

    Thanks for putting this together, Steve! I am now going to have to push harder to meet the medium net worth for my age. Twice as hard it appears!! It’s always nice to have something to strive for. πŸ˜‰

  8. Whoa – that average net worth disparity between Male and Female is crazy. Male bloggers almost have 2x the net worth as Female bloggers. I wonder what causes this.

    1. Fascinated by the disparity between male and female net wealth too. Wonder if the “most popular blog category” data sheds some light on this – more men writing about early retirement ie stashing away money vs women writing on frugality ie spending less. Studies do tend to show that women are less likely to invest, which is going to make a massive difference to potential assets.

  9. Thanks for putting this together, really love the directory and fees. The Net Worth data is really interesting, wonder what happens when you slap it over the “average” stats of the US and other countries

  10. I would also like to see single vs. married. I wonder if this is causing the variance in net worth between genders — perhaps more male bloggers are married, where female bloggers might skew single (dual income vs. single income)?

  11. I agree with Amy and Kate, it would be nice to see single vs. coupled up broken out separately. I’d say that is probably a contributing factor to the male/female net worth disparity. How many of the couples blogs are listed as male, for example?

    These stats are so interesting, thanks for putting this together, Steve!

  12. I do love me some numbers. Glad to see I switched to the least popular day to post…so come over to my site and read some Saturday posts!

    Also, I am not shocked about the doctors being low on the net worth list. High debt + late start to high income + keeping up with the Joneses = bad net worth….thanks for putting this together.

    1. Interestingly enough, I’ve been posting on Saturday for almost two years now. It’s still the slowest day of the week. The Monday reads of my post are usually double what I see on Saturdays.

      I guess there’s a reason why people don’t post on the weekends much.

      1. Yeah, I think you’re right. Not many posts over the weekends, but that’s because they don’t get read as much…which contributes to fewer posts on Saturday and Sunday. It’s a circle! πŸ™‚

    2. Wow, that’s lots of interesting data! I would have figured doctors would be #1 in net worth, not some engineers with “lower than doctor” salaries.

    3. “Also, I am not shocked about the doctors being low on the net worth list. High debt + late start to high income + keeping up with the Joneses = bad net worth” – Ahhhh…

      Yes, good call. That does make sense. They earn a great deal of money, but they are relatively late starters and have student loans to pay back. Of course!

      Thanks for the incite.

    1. I think there’s only a single meteorologist, actually. I thought about restricting the number to a minimum of 5 people or so, but figured it was interesting enough to include as-is. πŸ™‚

  13. These numbers are fascinating! Thanks for posting them. I think the net worth trajectory is particularly interesting. There seems to be little difference between folks in their 50’s and 60’s. I assume that’s because this group is inclined towards early retirement, so that nest egg stops growing around age 50? Also interesting is that male bloggers are focused on early retirement where female bloggers are focused on frugality. I’d love to see theses interests change over time.

    1. Thanks Caren. I think you’re probably right regarding net worth and folks in the 50s and 60s. Both groups of people have worked a great number of years and, perhaps, those net worths slowly begin to normalize over time, especially as people get closer and closer to retirement.

  14. Really interesting! And a fifth place for the Dutchies, not too bad. Glad we filled up a spot here.
    It’s also more clear now why so many bloggers want to be a financial coach…. πŸ˜‰

  15. The disparity between the genders are amazing and I had no idea a coach made that much – or more like a money coach should know exactly what they are doing with their money! Crazy interesting stuff. I laughed a bit when the net worth score dropped to nothing with teens. Darn teenagers!

    1. Lol – yup, darn teenagers! Honestly, $3,000 as a teenager is kinda impressive! Though, I would wager that most of them don’t yet have money blogs. πŸ™‚

  16. Again, where are the non-english speaking regions such as asia and south america? Why we are always left out?

  17. Hmm, I’ve noticed that Mondays I get bombarded with the most new posts in my inbox. Ones I’ve subscribed to. I guess there’s a lot of people who have a ton of posts saved up, or if a great enough percentage of bloggers are doing this for a living (i.e. writer) or are already FIRE’ed. So Monday may feel, for them, like a start of a “work week” so there’s more of a desire to put a post up on Monday. That, and or, a mix of wanting to cater to probably the majority of their readers who are experiencing the monday blues since that’s probably when people are day-dreaming most about retirement and wanting to quit their job. Thanks for compiling this data!

    1. Thanks for giving it a read, Tim! Yeah, I think reader engagement is just much higher on Mondays. I suppose people just robotically commute to work but don’t really want to be there, so they start reading the blogs that they enjoy. πŸ™‚

  18. Great stuff! It’s always fascinating to look at analytics and search for patterns and outliers. Any chance you would be willing to share information about the traffic from the directory/feeds? Like how many links does the median visitor follow? Do people tend to visit more in the morning/afternoon/evening (obviously time zones make this difficult, but maybe you can take a SWAG)? What is the total amount of traffic Rockstar has pushed to all the bloggers in the directory?

    1. Those would be interesting numbers, actually. We just started tracking the number of clicks for each RSS blog post, but we aren’t yet tracking clicks from the main page where you can filter the blogs. So far, the /feeds page sends anywhere from 150 or so for the more popular articles to between 15 or 20 for the less popular ones – every day.

  19. As a analyst in my day job, this post is amazing! Thank you for putting this together and I can’t wait to see how it grows. Definitely useful insights.

    I certainly hope there are some more women/couple blogs out there. For whatever reason, I find myself stopping by them more often. I enjoy the different perspective and point of view on a variety of finance topics.

    Love all of the previous suggestions when it comes to different stats. If you need any help with anything please reach out!

    1. Thanks Luth! Yeah, I didn’t really do much with the couples numbers this time around, but that is definitely on the to-do list for next time.

    1. Erith – the net worth numbers are tied to your blog, so it’ll only be as anonymised as your blog is (some people blog under a different name).

    1. Ha! Yup…when you have a team of writers, I suppose you can churn out more content. But yeah, I’m finding even three posts tough to do, and have fallen back for the most part to just two. πŸ™‚

  20. A-ha! So I fit the profile, women really are more frugal! hahah!

    Interesting stats. I was just as surprised as Mrs. Picky Pincher to see a meteorologist make the cut in the top 5 best paying careers πŸ˜€ I’m also surprised to see such a big gap between people working in IT and doctors. I wouldn’t have guessed there would be such a difference between these 2 professions.

  21. Interesting info about our field! Here today, gone tomorrow! Are these top blogs hogging the audience or is there room for innovation? We’ll certainly keep trying!

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