With the freelancing industry continuing to grow, Upwork has established itself as one of the leading platforms for independent professionals worldwide. If you're looking to break into freelancing or expand your client base, Upwork provides a marketplace for a wide range of services, from writing and graphic design to programming and marketing. But how does Upwork really work, and can you make a sustainable income on the platform? In this 2025 review, we’ll cover everything you need to know about Upwork, including how to get started, tips for landing jobs, and whether it’s a profitable choice for freelancers.

What is Upwork?

Upwork is a freelancing platform that connects clients with skilled professionals in virtually every field. Founded in 2015 after the merger of Elance and oDesk, Upwork has become a go-to platform for businesses of all sizes, offering access to freelancers across over 70 job categories. Freelancers, in turn, benefit from Upwork’s vast network of potential clients and its tools for managing contracts, tracking time, and getting paid securely.

Upwork operates on a project-based or hourly contract system, meaning freelancers can bid on short-term gigs, ongoing projects, or long-term roles. The platform allows freelancers to build a profile showcasing their skills, experience, and portfolio, which clients use to assess whether they’re a good fit for their project needs.

How Does Upwork Work?

Upwork operates as a two-way marketplace: freelancers can search for jobs, and clients can post job listings to attract talent. Here’s a quick overview of how the platform works for freelancers:

• Creating a Profile: To get started, freelancers create a profile that highlights their skills, experience, portfolio, and hourly rate or project rates. Your profile serves as your first impression, so it’s essential to make it as complete and professional as possible.
• Finding Jobs: Freelancers can browse job listings in their field and apply by submitting a proposal. Each proposal costs “Connects,” which are Upwork’s internal credits for bidding on jobs. Connects can be purchased or earned, and using them wisely is key to finding valuable projects.
• Submitting Proposals: When you find a job you’re interested in, submit a proposal that outlines why you’re the right fit for the project. Proposals should be customized to address the client’s specific needs, as well-crafted proposals increase your chances of winning the job.
• Contracts and Payment: Once hired, freelancers work with clients through Upwork’s secure platform. The platform offers an escrow system for fixed-price projects, ensuring that funds are released upon successful project completion. Hourly contracts use Upwork’s time-tracking tool, which records hours and bills the client automatically.
• Getting Paid: Upwork offers multiple payment options, including direct deposit, PayPal, and wire transfer, allowing freelancers to choose the most convenient method for receiving earnings.

Upwork takes a percentage-based service fee that decreases with long-term client relationships. For the first $500 with a client, the fee is 20%; this drops to 10% for billings between $500 and $10,000 and 5% for billings over $10,000. This incentivizes building ongoing client relationships for lower fees.

Is Upwork Legit? Legitimacy and User Reviews

Upwork is a legitimate freelancing platform trusted by millions of freelancers and businesses worldwide. The platform has a strong reputation for its security features, project management tools, and diverse client base. On Trustpilot, Upwork holds a solid rating, with users praising its effectiveness in connecting clients and freelancers.

Forbes highlights Upwork as one of the top freelancing platforms, noting its flexibility for both new and experienced freelancers. Upwork’s user-friendly interface, job variety, and secure payment process make it a go-to option for those looking to establish or expand their freelance career.

However, some freelancers caution that the platform can be competitive, and getting started may require persistence. New freelancers might find it challenging to secure their first job, especially when competing with experienced freelancers. Nevertheless, Upwork’s broad reach and trusted platform offer significant earning potential.

Tips for Succeeding on Upwork

To maximize your earnings and find success on Upwork, consider these strategies:

1. Craft a Strong Profile: Your profile is key to attracting clients. Use a professional photo, write a compelling summary, and showcase your portfolio to make a strong first impression.
2. Choose Niches with Demand: While general skills may have high competition, specialized skills often stand out. Focus on specific niches where you can offer unique expertise.
3. Write Tailored Proposals: When submitting a proposal, address the client’s specific needs and explain how your skills make you a perfect fit. Customized proposals are more likely to get noticed.
4. Build Long-Term Relationships: Aim to establish long-term relationships with clients. This can reduce your fees over time and provide a steady stream of work.
5. Ask for Reviews: Positive client reviews improve your profile ranking and credibility. After completing a project, kindly request a review to help build your reputation on the platform.

Conclusion: Is Upwork Worth It for Freelancers?

So, is Upwork worth it? For many freelancers, the answer is yes. Upwork provides a legitimate, secure, and convenient way to connect with clients worldwide. The platform offers flexible work arrangements, a secure payment system, and a broad range of job opportunities, making it appealing to freelancers of all experience levels.

While Upwork is competitive and takes a portion of your earnings as service fees, its extensive client base and built-in security features can make it a valuable resource for freelancers looking to build a sustainable career. Ready to start freelancing? Sign up for Upwork today and explore opportunities that align with your skills and goals.

Frequently Asked Questions (FAQ)

1. Can you really make money on Upwork?
Yes, thousands of freelancers make a sustainable income on Upwork, but success depends on your skills, dedication, and ability to stand out in a competitive marketplace.

2. Is Upwork free to join?
Upwork is free to join, but it charges service fees on your earnings and requires Connects (purchased or earned) to apply for jobs.

3. How do Upwork fees work?
Upwork charges a 20% fee on the first $500 billed with a client, 10% on billings between $500 and $10,000, and 5% for billings over $10,000, incentivizing long-term client relationships.